What Interactivity Means to the User Essential Insights into and a Scale for Perceived Interactivity

What Interactivity Means to the User Essential Insights into and a Scale for Perceived Interactivity

The selection and use of media depend largely on how users perceive such media. A central aspect of the “new media” is their interactivity, but how users perceive this phenomenon has rarely been researched. This study provides an in-depth investigation into the perception component of interactivity and develops a compact scale for its measurement. According to psychological approaches, practica...

Website Interactivity and Repeated Exposure, what Influences User Experience?

This paper reports a study of the influence of website design and repeated exposure to websites on user judgment. Thirty respondents participated in this study; each respondent viewed three websites on three occasions, with a two-week gap between each visit. The three websites differed at their interactivity level; a basic site with limited interactivity, an interactive website with customizati...

Perceived interactivity leading to e-loyalty: Development of a model for cognitive-affective user responses

Novel applications of website interactivity are important to attract and retain online users. In this empirical study five designs for interactivity are examined using different web-poll interfaces. The goal of the investigation is to examine perceived interactivity in a model which includes most commonly tested cognitive elements such as efficiency and effectiveness, but augments this model wi...

Developing a Scale to Measure the Interactivity of Web Sites*

iDV: a new look into iTV & interactivity

Guy Wood-Bradley